Our Self-Worth Mission

LoveAleta Soulwear | Est. February 20th, 2015

We believe that true self-expression is one of life's greatest accomplishments. And at the heart of that belief lives a deeper truth: you cannot fully express who you are until you believe you are worthy of being seen.

LoveAleta was born from love. From loss. And from the slow, sacred work of finding your way back to yourself.

When I lost my mother, Aleta, I lost the woman who held all of my light, my love, my magic, my worth. She was my brightest guiding star. In the quiet that followed her absence, I searched everywhere outside of myself for what I thought had gone with her. I reached for blankets and "comforters" to cover the cold, to protect me from the harsh weather living inside my heart. The world I had always known, lit by her unconditional love, suddenly appeared devastatingly dark. I was walking by flashlight, with batteries half-charged.

I had had enough. I was determined to step off this path I had been walking for too many years, craving the confidence and will-power to treat myself better, to feel better, to love myself. The loss of my mother left me feeling empty, I had lost the one person I felt really knew who I was.

I began to read, to learn coping-skills, to practice yoga, to meditate, to put aside time to care for myself.

When I made that decision, and as I started that journey, I felt the most magnificent spiritual sunrise. Very quietly, my spirit began to sing again. I began to understand that my mother never took my worth with her when she left. She had simply been one of the most beautiful mirrors of it. And that was a very important distinction for my journey, and for my identity.

The last birthday card she gave me, I have carried with me for more than half my life:

"There aren't any shortcuts to tomorrow, you have to make your own way. To know where you're going is only part of it, you have to know where you've been, too. And if you ever get lost, don't worry. The people who love you will find you. Count on it."

Healing, I have learned, is not a destination found through judgment or resentment. It is a journey walked with love, compassion, and the willingness to give yourself grace. It took me several years before I began unpacking everything I had stuffed into that void... the dusty boxes of emotions, repressions, limiting beliefs, and borrowed definitions of worth. 

LoveAleta was born from that opening.

LoveAleta Soulwear's mission is to share the Practice of Self-Worth with the world.

We believe that self-worth is not a reward for perfect days, achievements, or the approval of others. It is not something you find at the end of a treasure map. It is not something you buy, borrow, or earn back after enough good behavior. It was always yours. It arrived with you. And on the days you forget that, which will happen because we are human, LoveAleta exists to be your gentle reminder.

LoveAleta exists for those who have spent too long waiting to feel worthy. We are here to walk alongside you, remind you of your value, and be a daily companion on your journey inward, back to the truth of who you are and the worth you have always carried.

May every piece we hand-make ourselves or curate from other artisans, every tea blend we craft, every word we share bring you love and healing in your own journey. A light to seek fulfillment and balance. And more than anything, may you feel the love infused in everything we share, designed to spark divine creation in your own life.

"Love cures people — both those who give it and the ones who receive it." — Karl A. Menninger

With the unconditional love that flows through my soul to yours, thank you for being here. As we return to ourselves, we give permission to others to do the same.

Lots'aLove,xo

Justine
@justinejiva